Artists see future with BitTorrent
Giving away free music might not sound like a very solid business model for most people, but it is. Most artists earn more money from concerts and merchandise, not so much from album sales. Moreover, the key to success is the fans, and what better way to introduce people to their music, providing distance for free?
A whole new generation of artists, most of whom grew up with Napster, Limewire and BitTorrent, are starting to use the power of P2P networks. Only this year, thousands of albums were released online for free, and this number is growing at an increasing rate. The possibilities are endless. Some artists use sites like Jamendo, others choose to incorporate BitTorrent in sites like The Pirate Bay and Mininova, and yet another group prefers BitTorrent communities What.cd.
The What.cd, one of the largest music communities with more than 60000 members, the artists have found a successful exit. In fact, free albums are especially popular, and often among the most downloaded. The music-minded members, of whom very few are the artists themselves, are very grateful for each new album. In August of this year a CD compilation was released with tracks from 19 of the artists who have uploaded their music on the site. This CD, entitled “The CD What” is the most active torrent of all time in the tracker.
In TorrentFreak we have now reached a point where we can no longer talk about all the artists who give away their music for free. the cdWhile what was an exceptional place that has to be done three years ago, has become incorporated into today. It is, however, worth talking to one of these new generation of bands and artists who decide to share their music at no cost.
Pragmatics is a band. Today, the 5 members of the band, which was founded in 2006, has released the album ‘Circles’ on BitTorrent and Rapidshare. André, one of the members of the band, who plays an analog synthesizer of the early 80’s, explained why he chose to give away his music for free.
“With this first news I really wanted to try to give it out for free and just see what happens,” he said. “Bands like Radiohead and NIN come out in freedom and free stuff and be successful, but that’s largely due to their already established careers. They have built up that traditional way and they have reaped the rewards of that, but their success in file sharing is more of a plus of that condition. ”
“Grow up, every musician who dreamed of great recording brilliants, but I do not think the most relevant. Labels have had to sober up and re-think what their functions are. What used to be around music, and I think of file sharing that has brought to your attention. By releasing for free, I think we could be losing money, but in the long term I think we are (hopefully) the fans. ”
Similar to most other people, André is part of a generation that grew up with file sharing. It’s part of the music industry now, and it exposes people to music more than they ever listen to radio in general. It’s probably not what the RIAA wants to hear, or will ever admit, but music is more popular than ever thanks to file sharing. André agreed, and said to TorrentFreak:
“Fans go to shows, buy Merch bands and support all the right reasons. I think our generation grew up with an almost insatiable need for more and more music. I know what I did. I downloaded a lot of albums I loved and bought physical versions. I downloaded a lot of albums I hated and deleted. I can not begin to count the number of bands I know and because the love of Napster / Soulseek / Bittorrent. File sharing was never really about stealing music, it was about finding the music you loved. ”
“The labels complain and demand their very essence audience only to make a dollar. I can not blame them, it’s the way they’ve built their company. They are afraid of change, especially when they do not exercise control over it. I honestly believe that I would not like to be a musician today if Napster had not appeared. I think that incredible Napster fostered the current musical culture and nobody gives them credit for it. I find it very difficult for an upcoming artist to get any exposure without being willing to promote their music on p2p networks. ”
The confrontation between the artist and the labels, and piracy increasingly statistics are forcing the big record labels to rethink their business models. Today, BitTorrent has the power to promote artists based on their music, not in the advertising budget. It’s hard to deny that music labels are in a